Our Approach

Strategic.
Efficient. Effective.

With over 30 years of experience in corporate, product and crisis communication, ML360 combines strategic communication consulting with efficient operational execution at a professional level.

Communicating complex topics clearly, relevantly and with market impact, that is the core of our work.

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Services

360° Communication Solutions
for Sustainable Brand Success

Corporate, Brand & Product Communication

Strategic positioning and storytelling for brand and products.

Strategic media relations, corporate positioning in relevant environments, brand strategy, product launches, storytelling, executive positioning, messaging frameworks, content strategy, and media training.

Influencer & Social Media

Authentic creator partnerships and community building.

Influencer strategies, creator campaigns, social content, performance monitoring.

CSR & Sustainability

Credible responsibility and sustainability strategies.

CSR strategy, sustainability communication, stakeholder communication, ESG narratives, UN SDG communication.

Crisis Communication

Fast, clear communication in critical situations.

Risk analysis, crisis manuals, crisis management, issues monitoring.

Event Management

Concept and delivery of brand and press events.

Event conception, press events, product presentations, roadshows, sponsorship activation.

POS Activation

Experience-driven brand activation at the point of sale.

Point-of-sale communication, trade promotions, in-store activation, sales promotion, brand activation in retail.

Sponsoring & Brand Partnerships

Effective partnerships for reach and reputation.

Sponsorship strategies, brand cooperations, co-branding, partnership management, activation concepts.

Video Production

High-quality video formats for every channel.

Image films, product videos, social media clips, explainer videos and tutorials, customer testimonials, internal communication, event videos.

Beta-Testing & Product Reviews

Structured testing for market feedback and credibility.

Pre-launch testing of new products by independent tech editors, specialist journalists and test centers, facilitated through an exclusive network built over 30 years of industry experience.
Market Entry Europe & DACH

Positioning Brands Successfully in Europe and the DACH Region

Europe, and the DACH region in particular, with Germany as the most important gateway, offers enormous market potential. At the same time, market entry is one of the most complex communication challenges in the world.

Different cultures, media landscapes, regulatory requirements and purchasing behavior require a professional communication strategy tailored to the market.

As a communications agency for the DACH market, among others, we specialise in helping Japanese and Chinese technology and consumer electronics brands, from market analysis and PR strategy to brand and product communication, digital communication, crisis prevention and beta-testing.

Who is it for?
  • International and Asian technology companies, in particular Japanese and Chinese consumer electronics and tech brands
  • European companies with expansion strategies
  • Start-ups and scale-ups with international ambitions

Ready to Scale Your Brand in Europe?

Let us analyze where you stand, and how your brand becomes visible, relevant and successful.

Schedule a consultation

Entering the European market is complex.

The hurdles, and the solution that makes the difference.

The trust gap

European consumers and journalists expect strong local credibility before they buy or recommend new international brands.

The brand heritage hurdle

Global strategies cannot simply be copied and pasted. They require in-depth localization and an understanding of European cultural nuances. Think global, act local.

The agency effect

Standard agencies pitch their concepts with experienced executives, but then hand budget management and execution over to junior staff.

The solution

ML360 PR & Brand Mastery

  • Strategic consulting at senior level
  • In-depth market knowledge and local credibility in Europe
  • Strong network in traditional and new media across Europe
  • Extensive experience in above- and below-the-line communication
  • Deep experience with the internal structures and challenges of global corporations
Why ML360

Senior Consulting Instead of Standard Agency Model

ML360

Standard agency

30+ years of experience in European corporate and brand communication

Experience sits at management level, day-to-day work is done by others

Strategic consulting directly at senior level, without hierarchy loss

Senior team in the pitch, execution by junior staff

Strong network in traditional and new media across Europe

Media contacts depend on changing account managers

360° marketing, from above-the-line to below-the-line

Separate teams for PR, social media and events with many interfaces

Experience with international brands and complex organizational structures

Little experience with the processes of international corporations

30+
Years of Communication Experience
360°
Marketing – ATL to BTL
EU
European Media & Influencer Network
1:1
Direct Senior-Level Collaboration
Michael Langbehn
About ML360

Michael Langbehn

PR & Brand Mastery – Senior PR Consultant & Founder – 30+ years of experience

ML360 is a specialized communications and brand strategy agency focusing on strategic PR, brand building and integrated communication.

Michael Langbehn has more than 30 years of experience in strategic corporate and brand communication, shaped by pan-European leadership roles at brands such as Panasonic, Technics, LUMIX, CASIO and Hamburg Messe und Congress GmbH.

FAQ

Frequently Asked Questions About PR Consulting

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What is public relations?

Public Relations (PR) refers to the strategic communication between an organization and its audiences. At its core, PR is about building trust, managing reputation, and crafting key messages so they unfold their impact through credible channels such as media, trade publications, and influencers. PR encompasses media relations, storytelling, crisis communication, and brand positioning, in order to best promote and sell the company's product / solution and thereby contribute to maximum business success.

What does a PR agency do?

A PR agency ensures that companies become visible in relevant media, build trust with their target audience, and sustainably increase their reach. This includes strategic media relations, press outreach, storytelling, and targeted positioning in trade and consumer media.

What is the difference between PR and advertising?

Advertising is paid, PR is earned. While advertising places paid brand messages directly, public relations earns editorial visibility through credible third parties such as journalists, trade media, and influencers. This earned attention has a more sustainable impact on trust and reputation than paid ads.

Who benefits from PR consulting?

PR consulting is particularly valuable for companies, start-ups and scale-ups that want to increase their visibility, sharpen their image, or enter new markets. Being present in the press builds credibility and market share.

How do I get featured in the press?

A clear PR strategy, relevant topics, and targeted media relations are what get you into the press. The key is crafting messages in a journalistically compelling way and delivering them to the right editors at the right time, that is the core competency of an experienced public relations agency.

How much does PR consulting cost?

PR consulting is typically arranged as a monthly retainer or on a project basis. Pricing depends on scope, goals, and level of engagement. With us, there is no large-agency overhead: you work directly with a senior consultant, without junior teams or layers of hierarchy. We define the specific terms in the initial consultation.

How long does a typical PR engagement last?

It is important to view a PR engagement for brand building and product communication as a medium- to long-term effort. The most expensive aspect of brand and product communication is not the agency, but a misguided communication strategy and incorrect product positioning. Initial results in product communication and review/test management can certainly be achieved within just a few weeks. However, it takes several months for a sustainable reputation and consistent visibility to emerge in the respective market.

Which industries does ML360 serve?

We have decades of experience in consumer electronics, technology, B2B industry, and international brand development, shaped by over 30 years of leadership roles with brands like Panasonic, LUMIX, Technics, CASIO, and Hamburg Messe und Congress GmbH. A particular focus of our work is PR support for Japanese and Chinese technology and consumer electronics brands entering Germany, the DACH region and Europe. Our methodology applies to many other industries as well.

What sets ML360 apart from other PR agencies?

We offer senior-level PR consulting: direct, without hierarchy loss, and backed by over 30 years of experience in European corporate communication. We combine strategic and operational consulting with a strong network across traditional and digital media.

How early should PR start before a product launch?

Ideally 6 to 8 weeks before launch. That leaves time for a press trip to headquarters and for test samples, which go to key media 3 to 4 weeks ahead. This way, first reports and reviews are already available on launch day. After the launch, we amplify the best voices and reach further target groups.

Does ML360 also support Asian brands entering Europe?

Yes, it is one of our core areas. We know how Japanese corporations work from over 30 years at brands such as Panasonic and Casio. We translate global strategies into local communication for Germany, the DACH region and Europe, from market analysis to launch.

Which languages does ML360 work in?

We consult in German and English. This website is also available in Spanish and Chinese, so you can find information in your language beforehand.

Contact

Give Your Brand a Voice.

Market entry, brand building or communication optimization, ML360 supports you with strategic consulting and operational execution at senior level.

michael.langbehn@ml360pr.com
LinkedIn: Michael Langbehn
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